My first Personal Lines mailing is going out today. I have 100 names of personal contacts to start out with. I have many more but I figure I'll hit up my very close contact to start off with. I worked flyer type of letter with
my picture on it (what a handsome mug) and a brief introduction from me. Included was brief information about he company, logo, contact info and companies we are appointed. Added a bunch of color to try to catch attention as well as a magnet and business card. I'll let you all know how that worked once the results start coming in.
I did some cold calling for commercial yesterday and had a couple potentials that I need to grow. I went away from existing contact and went straight cold to see what I could get and it wasn't all bad. Got some business cards and contacts that I will later hit up with mailings and phone calls. It is all about follow up. That is what I'll do.